Quality over Quantity: How Upfront Fees Can Put You at Risk

A recent report from the consumer advice website, Property Road, has found that most of those interested in listing with an online estate agent prefers traditional fees when selling their home.

The birth of online agents like Purple Bricks and Doorsteps opened doors for sellers to pay upfront fees when selling their property, however, it’s been found that over 60% of people prefer traditional methods when paying agency fees*.

Founder of Property Road, Paul James, suggests that “even among those actively considering using online agents, there isn’t a huge appetite within the market for a ‘pay upfront pricing model.”

With just 17% of people opting to pay upfront fees, have new age estate agents got it wrong? 

The traditional model of paying on completion may cost a seller slightly more. Still, if your agent is ‘no sale, no fee’ this ensures that you will only pay after your sale has been completed and you don’t risk ending up losing both your agent’s fee and your sale in one fell swoop.

In addition, Property Road also found that when it comes to estate agents, 47% of people considered that the ability to achieve the asking price was the most important trait for any estate agent they chose.

That’s why it’s important for all of us at Wards to tailor your journey to you. With our traditional form of agency fees and 59.3% of our properties being sold at or above the asking price**, you can trust us to help sell your property with lower risk and a better price.

Choosing an agent to sell your property with is never easy. So why not talk to one of our agents in your local Wards branch to see how we can help you avoid a huge risk when selling yours?

*www.propertyroad.co.uk/property-sellers-pay-on-completion/

** Statistics up until April 2022